Laphroaig Launches Trail Blazing partnership with East Neuk Salt Co


Laphroaig Single Malt Scotch Whisky today announces its partnership with East Neuk Salt Co. to craft a one-of-a-kind peated salt that gives fans the ultimate taste of Islay.

Using peat from Laphroaig’s home on Islay to smoke the salt, the limited-edition product will have a unique and distinctive smoky taste, with earthy, peaty, and iodine notes, making it the perfect cooking companion.

With a shared passion for taste, quality and collaboration, this partnership celebrates Laphroaig and East Neuk Salt Co.’s shared vision for traditional, yet unique craft with a difference.

This collaboration is part of Laphroaig’s wider Taste Trailblazers initiative, a newly announced programme which celebrates culinary pioneers pushing the boundaries of flavour. Inspired by Islay, the exciting initiative captures the stories of global pioneers who take their passion for taste into areas of salt, fire and peat.

Barry Macaffer, Distillery Manager at Laphroaig, has said, “We are so excited about our collaboration with East Neuk Salt Co. to create this Peat Smoked Salt and to combine our passion for craft and taste in a new Taste Trailblazing initiative. I enjoy adding a good pinch of our Laphroaig peated salt to a grilled steak but it naturally adds great depth of flavour to fresh oysters as well. Serve alongside a dram of 10-Year-Old and you’ve got an undeniable taste experience.”

Darren Peattie, founder of the East Neuk Salt Co., has said “We are incredibly proud to have partnered with Laphroaig to create a Peat Smoked Salt. Laphroaig and the East Neuk Salt Co. share incredible similarities – both rooted in history and traditions, whilst being ever-changing and tied to coastal connections. We are so excited to have created a truly special product and by the possibility of developing future products with Laphroaig.”

The limited-edition salt is perfect to accompany a delicious oyster, to finish dishes with a smoky taste, or to be served on the rim of a cocktail made with Laphroaig. It is now available to buy on as part of a bundle with the Laphroaig 10-Year-Old, select batches of 10-Year-Old Cask Strength, and Laphroaig Lore.

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